Mama Sopa is a soap brand for charity. This product series are designed and produced to support the hygiene projects for mothers by Simavi. The soap line consists of shower gel, hand soap, a soap bar, a washcloth and a Mama Sopa sponge. Together with Jeroen Tebbe, the design team has invented the name and the fragrance line; Sparkling Ginger, Spicy Orange and Bubble Blue.
The design on the packaging are not only the eyes of Mama Sopa who keep an eye on things, but also bacteria that you wash away in the shower. While washing, you help mothers in other countries protect their children from illness.
commisioned by: Herbapharm, Simavi en Jeroen Tebbe
team: Con-Fetti: Ina Meijer & Marjolijn Stappers
Art direction, graphic design, package design, illustrations, working drawings, production.
* Honourable mention Package design ADCN 2014 *
“Bright, play full, light-hearted but meaningful design.”
“Adoringly doodled branding”