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Since its foundation in 1835 retail company Bruna has turned into an icon in the field of reading and writing in the Netherlands, with currently 345 stores across the country. Design studio INAMATT was commissioned to re-design the interior of the stores and to re-style the well-know visual identity, marked by the fiery red logotype. As a concept maker, designer and illustrator I was closely involved in this project from the first idea in 2012 until last year.
During that time the creative team ( 4 people) made a very rich diversity of merchandise, patterns, instore communication, illustrations and gifts. All from a few very clear starting points. For my port folio I made a very small selection to give an idea.