BRUNA
Bruna Brandbook & Retailguide
The retailguide “Blij met Bruna” ( Happy with Bruna) is a richly illustrated coffee table version of a how-to-treat-a-client-handbook.
The light hearted illustrations make many issues feel logical and obvious in a humoristic way.
The brand manual as a result from the same concept direction, is a more clear and corporate implementation.
A reference for how to use the new visual style, instore communication and icons.