The Options! Store, located in the centre of Amsterdam and part of Hotel The Exchange is a contemporary department store where all products relate to fashion.
As part of the design team at studio INAMATT, I developed the visual identity for packaging and merchandise articles that are sold at Options!  Including the stationary items providing valuable memories of this special Hotel that can be taken home. Options! now operates as a pop-up shop and webshop.

MY ROLE:
As a graphic designer I worked next to art director & interior designer Ina Meijer on this project that includes Hotel The Exchange and Restaurant Stock as well.

Patterns, lettering, copy, merchandise, package design, typography, decoration, one-off designs, retail and instore communication.